Assemble the right people. Find the right balance.
INSIGHT ARTICLE |
Establishing a successful family office can be likened to forming an all-star team, where the strategy is to select the right combination of A-list players to achieve goals and win big. For many high net worth families, the objective of the game is to sustain multigenerational wealth, protect their legacy, and manage their personal affairs. A family office serves to help with all of this and more.
Key considerations for creating a family office include the entity’s structure, size, and complexity, which the needs of the family dictate. The most successful family offices also exhibit the following elements:
- A solid governance framework – Provides structure around decision-making, command and control of the family office
- Stability and agility – Balances the achievement of initial goals against the evolving expectations of an intergenerational family
- Top talent – Hires the most qualified employees and professional advisors who can demonstrate the level of knowledge and industry focus necessary to support and advise the family on how to achieve operational excellence
- A collaborative environment – Creates an environment that fosters group decision-making that involves every functional area of the business, including external service providers
- Effective communication – Develops consistent protocols for how, when, and with whom information is shared to promote engagement
- Family involvement – Identifies family members who are a good fit for a role in the family office, or who can help provide oversight
Above all, a successful family office is designed to meet the family’s continuously changing needs. Here’s how to customize a profitable and efficient enterprise that can grow and evolve over time:
Identify the starting lineup of functional leaders
The following roles make up the elite team that oversees the family office’s core capabilities. Without these three functional areas, the business cannot achieve its main mission of growing and transferring the family’s wealth across generations.
Grow a support network of professional talent
As a family office scales, it should consider expanding its functionality to achieve operational excellence. The nature and number of these services will depend upon the needs and wants of the family.
- Family attorney(s) – Supports the general counsel by performing a range of legal services
- Financial reporting analyst – Audits financial statements and balance sheets and manages report submissions
- Certified public accountant(s) – Performs general accounting and finance tasks
- Insurance and risk manager – Protects the family’s wealth and reputation by developing tailored solutions to safeguard assets and reduce exposure to risk
- Technical engineer – Creates technology efficiencies and enhancements throughout the enterprise
- Human capital consultant – Manages the office’s talent acquisition process
- Concierge – Handles everything from travel arrangements and administrative tasks to running errands
- Sustainability officer – Evaluates and makes recommendations on impact investments and environmental, social and governance (ESG) initiatives
- Philanthropic director – Identifies charitable giving opportunities and manages nonprofit partnerships
- Knowledge and learning officer – Keeps family members informed and inspired while also helping prepare heirs for post-transition responsibilities
- Cybersecurity advisor – Implements data security controls to protect sensitive information
- Estate planner – Organizes records and beneficiary designations to protect the family’s assets and personal property
- Records management officer – Provides safekeeping and secure access to critical personnel and family financial records
Determine value when making buy versus build decisions
One of the most significant decisions around establishing a family office is whether to buy or build the functional areas of the business. Building them in-house requires family office assets and employees to perform the work, whereas buying involves outsourcing specific tasks to a third party, such as a professional services firm.
The solution often comes down to trade-offs between capabilities and cost, which sometimes calls for a mix of internal and external services to balance best-in-cost with best-in-class. Collaborating with a qualified advisor—who has the tools and resources to assess critical processes, people and technology—can help reveal opportunities and strategize a winning game plan for success.
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This article was written by Tommy Wright, Benjamin Berger, Bill Bijesse and originally appeared on 2022-02-08.
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