ARTICLE | July 23, 2024
Have you ever been lost in the woods? The trees look the same, and you walked past that same rock 20 minutes ago. How did you make it out? Did someone find you? Did you get lucky? Or did you identify a set object in the distance and move towards it? Not knowing where you were going, you may have just headed back in your initial direction based on the Sun’s position. If you have a fixated point, you can quickly reestablish a sense of direction. For even the most seasoned explorers, it’s easy to lose your way without an anchoring point. In some cases, your anchoring point can sunset and you’re in need of a new guiding light. For business owners, this “North Star” is a vision statement.
Simon Sinek states, “Vision is a destination – a fixed point to which we focus all effort.” Many organizations do not have a meaningful vision, or even one at all. Without a vision, leaderships teams have no direction or hope of aligning towards a plan. Every decision made takes the company deeper into the woods. This leads to inefficiencies, divided interests (or camps), and unalignment amongst the team. Your team can get out of the woods, but not without a true reference point.
If you are ready to define that reference point and make your way out of the woods, contact your guide, KHA Strategic Consultants . Through our Dynamic Business Advisory program, you will find a strategic expert who will partner with you and point you to your new business vision. Stop wandering and contact KHA Strategic Consultants today.