ARTICLE | September 10, 2024
The longevity of a successful business is dependent upon its ability to attract and retain top talent. An organization that is neglecting investment in human capital is an organization that is neglecting its future. According to a 2023 survey, a record 75% of companies have reported difficulty finding talent needed to fill positions1. This means that top talent possesses the leverage to pick and choose between which firm to work. In such a tight marketplace, winning and losing key personnel depends on how well your business is able to differentiate itself from others and deliver on that promise.
Through years of partnering with business leaders, our KHA Strategic Consulting team understands what differentiates firms that fall into that 75% category from those who win top talent. There are 4 factors that attract key personnel:
- Have superior leadership. Leaders seek out other leaders. If there is strong leadership in your organization, talent will notice and want to join. Better leaders lead to better questions which brings context, clarity, and conviction.
- Know how to stay successful in the marketplace. Firms that know how to define success and leverage their current market position will inevitably attract key people.
- Have a clear business strategy. A clear vision is compelling. There is power in knowing where you are going. Driven people will seek organizations that press hard into the future toward a clear purpose.
- Are adaptable. In the age of change, organizations that do not adapt die. To attract personnel who will be long term partners, adaptability must be a key focus for you, for them, and for your business.
You cannot attract, develop, and keep leaders without these four things. Become a place where leaders want to work. Allow your current and future leaders to elevate discussions, decisions, and discipline by contacting KHA Strategic Consultants today.
1 https://go.manpowergroup.com/talent-shortage