Are You Prepared for Battle?

by | Jun 12, 2024

ARTICLE | June 12, 2024

Sun Tzu’s “The Art of War", written over 2000 years ago, remains timeless and applies to the business landscape today more than ever. Though businesses are not waging open militaristic warfare, make no mistake, we are at war. Developing a war strategy requires scouts, knowledge of your own strengths and weaknesses, and the capability of exploiting enemy vulnerabilities. Often the first step to devising superior strategy is obtaining insight. If a business is ignorant of where it stands, it is doomed to fail. An isolated profit margin is meaningless but with context brings meaning. Owners that know how their organizations stack can optimize advantages and eliminate inefficiencies. Resources are limited, time is short, and enemies are real. To win the war in your market, you need to know yourself. 


“Know thy enemy and know yourself; in a hundred battles, you will never be defeated”

Sun Tzu, “The Art of War”


A key part of KHA Dynamic Business Advising sessions is to provide objective outside benchmarking that will help your team learn where your business stands in the competitive marketplace. Based on this context-driven data analysis, our experts can provide actionable insights for your company. Contact KHA Strategic Consultants today to understand your business and never be defeated.

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